That Freddy’s Feeling
OOH, Video, TikTok
Freddy’s uniquely crave-able menu and classic Americana vibe make it more than a typical fast food joint.
Our experience is a catalyst for shareable moments that feel as real and one-of-a-kind as Freddy’s.
:30 Video Spot
“That Freddy’s Feeling”
Opens to a woman in her car, looking directly at the camera and talking to it. (Light music in the background)
WOMAN 1:
You know that feeling? That -
Cuts to a woman at the drive thru window. We see her grab the Freddy’s bag from the window and set it in his passenger seat. He immediately dips his hand into the bag and pulls out fries to eat.
SUPER:
“That” on left of scene, “Feeling” on right.
WOMAN 1 (VO):
- eat your fries on the way home because you just can’t wait that long feeling.
Cuts to a dad and daughter sitting across from each other in a booth laughing, eating custard and cheers-ing their spoons.
SUPER:
“That” on left of scene, “Feeling” on right.
DAUGHTER (VO):
That mom’s out with her girlfriends and dad’s in charge of dinner feeling.
Cuts to a 30-something year old woman at a table biting into a cheese curd with a massive cheese pull.
WOMAN 2 (VO):
That don’t do dairy, but orders the cheese curds anyways feeling.
Cuts to a couple at a booth, focuses on girlfriend reaching across table and stealing fries from her boyfriend’s tray
“That” on left of scene, “Feeling” on right.
SUPER:
GIRLFRIEND (VO):
That not gonna order my own onion rings, so I can just eat all of his feeling.
Cuts to three teenage boys walking into Freddy’s laughing and goofing around late at night. We can see that it is dark outside.
SUPER:
“That” on left of scene, “Feeling” on right.
BOY (VO):
That need a late night snack and could smash a double combo right about now feeling.
Pan out to the boys goofing around inside.
VO:
Yeah, you know the one you can’t get anywhere else…
VO:
That Freddy’s feeling.
Pans out to Freddy’s building and up to the neon Freddy’s sign.
SUPER:
THAT (insert Freddy’s sign) FEELING
Organic TikTok
“Taking Myself Out To Dinner”
Idea: This is a “day in my life” styled TikTok with the watcher coming on the journey of experiencing Freddy’s. Supers will reflect VO of the girl and her dinner. She’s sharing her go-to Freddy’s favorites with a big personality.
Girl takes a seat with jump cuts to her receiving her burger, and taking a bite or cheersing with her custard shake.
WOMAN:
Girl holds up burger and shows it off.
WOMAN:
Girl picking up fries and dip them into her custard.
WOMAN:
Pans out to Freddy’s building and neon Freddy’s sign.
WOMAN:
TT copy: Tell us what meal hits your Freddy’s feeling in the comments!
My Tinder date was a total fail last night, so I’m feelin’ like taking myself out to dinner. Come with me to eat my favorite Steakburger at Freddy’s.
So, I chose the Pretzel Bacon Burger with NO beer cheese sauce. I’m a picky eater so I NEVER put cheese sauce, but what do y’all think?
I’m a fries AND custard kinda girl, not fries WITH custard. You feel me? Anyways, I got the Key Lime Pie custard and Y’ALL, this hits the spot.
So, what’s your go-to combo to hit that Freddy’s feeling? Tell me in the comments!
Organic TikTok
“Running To Freddy’s”
This social shows how Freddy’s will make its customers feel. Using the running duck cap cut meme, we comedically compare the duck to how people will run to Freddy’s.
Background is the interior of a Freddy’s. As viewer reads super, the duck interrupts by running into scene.
SUPER:
TT copy: There’s no time to wait when you get that Freddy’s Feeling.
“Hey do you want to go to Freddy’s for-”
