Gentle On All Babies.
Product Line Campaign, Print, Video
Honest’s compostable plant-based baby wipes are made with over 99% water. They’re gentle on sensitive skin and the planet, too.
This campaign uses baby animals to show the duel benefits clearly and memorably.
:15 Video Spot
“Mammas Know”
Sweet and fun mom and baby themed song plays. We see a number of Mamma Bears with their Baby Bears. Playing, exploring, goofing, living.
SUPER:
FROM ONE MAMA BEAR TO ANOTHER
Tighter shot of the baby bears play-fighting.
SUPER:
THANK YOU FOR BEING GENTLE WITH OUR BABIES
Cut to Honest’s Clean Conscious Baby Wipes on a white scene.
SUPER:
GENTLE ON BABIES AND THE PLANET, TOO.
We see one last shot of a Mamma Bear standing protectively with her baby.
ART CARD:
HONEST (logo)
